A website epitomizes the whole physical setup of a business. Its appearance gives the visitor a whole new idea about the physical setup of the company. Since the widespread of the Internet, the majority of the organizations have started taking their online presence a little more seriously. Companies have started putting their focus on uplifting and building the reputation of the company with their website only.
Good web design really helps in creating and maintaining the online image of the company and it makes it super important too. Your organization, online, runs parallel to your physical business and effective website design can make it certain to be reached out by the highest number of people. Always make it easy for your users to navigate through your website easily. All directions must be straight and simple- try to keep your users just 3 clicks away from what he is searching; a little hardship for the coveted information can irritate him.
A wise navigational structure can result in bringing the needed exposure to the website. Sometimes a simple and straight path may lead to un-explored web pages. Make your user to go through each and every page that you want him to see and show, with respect to their need. Try to keep as low numbers of images as possible. Large numbers of images make the website heavy and it takes time to load. Necessary images must be optimized properly to include in the website.
When it comes to designing or redesigning a website, it might be easy to fixate on aesthetics. “The blue color doesn’t look right … Wouldn’t it be cool to have a logo on the right side of the screen? … How about we put a giant animated GIF in the middle of the screen? The page?”
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However, if you really are trying to achieve something with your website (e.g., brand awareness, generation of leaders, etc.), you should focus on more than just how your website looks.
In a world where people have more than one billion websites where they have the potential to land, you need to make sure your website design is optimized for ease of use (how easy your website is used) and user experience (how nice it is to interact with your website is for real users).
Now, you can spend years studying the ins and outs of UX and usability, but in order to give you a jumping-off point, we have compiled a list of the following useful guidelines to apply to your next web design project.